Using Information Systems for Competitive Advantage

1: Facebook uses information systems to gain a competitive advantage in the marketplace. According to Damianos Sakasa, Nasiopoulos Dimitriosa, Androniki Kavourab in the article the development of Facebook’s competitive advantage for brand awareness they analyzed the Facebook brand as well as the advantages and disadvantages of its creation. They also came up with a model ­for the commercial advancement of consumer behavior (Sakasa, Dimitrios, & Kavoura, 2015). For example, one of my really good friends is Mormon, and ever since she became friends with me on her Facebook newsfeed, unexpected things started showing up. Such as how to tie a Hijab which is a Muslim head covering since she wanted to know what Muslims believed in this, she researched on Facebook about Muslims once or twice. Therefore, now Islamic things come up in her news feed.

This system can help the public regardless of age in their decision-making process as consumers which can be a great advantage for business (Sakasa, Dimitrios, & Kavoura, 2015). This can also be a disadvantage for businesses since now my friend is getting those advertisements from businesses even though they would not gain anything out of it since she is a Mormon and would not wear a headscarf. Another example of a disadvantage is that one of my cousins who is only 15 years old gets Minneapolis Public School advertisements since she lives there. This scares for me to even think that my little cousin could potentially be tracked down, but I have full faith in her that she has the power to chase away anyone who tries to track her down.

2: Michael Porter identified three strategies for successfully competing in the marketplace which are: the overall cost of leadership, differentiation, and focus. The overall cost of leadership reduces the cost of products and services (Tovar, 2021). Differentiation is making the products and services different from competitors and the focus is on focusing on a specific market segment to achieve a cost or differentiation advantage (Tovar, 2021). The strategy Facebook utilizes is the focus when competing for their desired results of success.

They are achieving success by focusing on the general public and what they want to market. Small and new brands utilize Facebook’s ads system since anyone can advertise through Facebook ads. We just have to pay a small fee to market our products and/or services. This can also be a disadvantage for small businesses since sometimes people advertise their experiences with small businesses which can also hurt those business owners. For example, a life coach I took coaching with through Facebook had tried to coach people about the business which she had no idea about. She charged a big amount for coaching people about business and while doing so another one of her students got very angry with her and advertised it all over Facebook which I believe she brought upon herself and actually desired. I would personally never go teach something I do not know anything about.

3: The company Facebook will be able to sustain its competitive advantage in the future too since every single day in the world people are coming up with new brands of products and services to sell. For example, I am in the process of starting up my business in life coaching and mentoring. I have a business Facebook page and two business Facebook groups through which I provide my life coaching and mentoring services. As well, I have come across many other people conducting their services through Facebook’s platform. Therefore, I do not believe that Facebook will go out of business any time soon.


Sakas, Damianos P, Dimitrios, Nasiopoulos K, & Kavoura, Androniki. (2015). The Development of Facebook’s Competitive Advantage for Brand Awareness. Procedia Economics and Finance, 24, 589–597.

Tovar, S (2021). Introduction to Business Information Systems [PowerPoint Slides]. Files.

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Welcome to Alia Khan’s life and professional coaching and mentoring page. A 37-year-old woman who is working on her undergraduate degree in Psychology with a Business Management minor as well as now she is a certified life coach, with a mission to inspire individuals with a language learning disability (LLD) and who is associated with someone who has a language learning disability (LLD) be the best they can be. Even those dealing with a low self-esteem level and low self-confidence level. I can speak from personal experience since I have LLD. I have suffered from it my whole life not knowing why I couldn't read and write. Thus, my family and relatives always thought I was bad, rude, and making excuses not understanding that my neuro pathways work slightly different from the average brain as well as my brain is wired slightly differently due to hypoxia. This simply just means I did not get enough oxygen to my brain during my birth, which is no one's fault. Thus, the left side of my brain has brain damage. Ones I learned what my learning style was I actually gained a level of self-confidence. Plus, in my native culture, they have no awareness of how dyslexia affects an individual. I don't blame them for bullying me I blame their lack of awareness of neuropsychology. I dedicate my coaching business to my mom's teachings she has always helped and taught people to be better individuals. I owe my education to her since she encouraged me to aim for the sky and not settle for less. I help individuals with language learning disabilities (LLD) gain high self-esteem and confidence level, and professional coaching. The followers and clients will get free resources and videos every week as well as motivational affirmations. Thank you all so much for liking my Facebook page. you can even contact me on my business line on WhatsApp: 1-818-213-1358 if you need immediate support.